X’s Ad Chief Nitti Exits Amid Ongoing Leadership Turbulence Under Musk

X's advertising chief Nitti has resigned, marking another high-profile departure from Elon Musk's tech empire. Appointed in January 2025, Nitti was instrumental in reshaping X's monetization strategy during a pivotal transition period. His exit follows CEO Linda Yaccarino's July 2025 departure and precedes the resignation of xAI CFO Mike Liberatore.

The platform continues to grapple with advertiser hesitancy stemming from Musk's 2022 acquisition. Despite introducing subscription models and AI tools, ad revenue—still X's financial lifeline—hasn't recovered to pre-takeover levels. Content moderation concerns persist, with major brands remaining cautious about platform placement.

Leadership instability compounds these challenges. Yaccarino's exit created a succession vacuum, with both Nitti and global marketing head Angela Zepeda briefly considered for the top role. The pattern mirrors talent attrition across Musk's ventures, including Tesla and SpaceX, raising questions about organizational stability.